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Showmax Announces New App, Nollywood Slate, and Bundle to Launch in February

Showmax Announces New App, Nollywood Slate, and Bundle to Launch in February 

The firm said in a blog post today that Showmax will get a completely new product suite, a new appearance, and a new app starting in February of this year.

The redesign is a result of MultiChoice and Comcast’s NBCUniversal and Sky’s partnership from the previous year.

With this action, MultiChoice and Comcast’s NBCUniversal and Sky have officially partnered, as stated last year. Next month, 21 Showmax Originals—five of which are from Nigeria—will be available for streaming on the new app.
It will also introduce a Premier League mobile streaming option along with an updated slate of international programming.

“More than 1,300 hours of new Showmax Originals will be released in 2024 across Africa so viewers will be able to watch an average of more than 3.5 hours of fresh local content on Showmax every day of the year,” the blog post stated.

Included in its new lineup of programming are the epic drama series Cheta’m, directed by James Omokwe, who is well-known for his work on Diiche and Itura; a reality TV series called Sadau Sisters, which stars Nigerian actress Rahama Sadau and her three sisters; a documentary series called Freemen; a romantic comedy film called The Counsellor; and the second season of the popular drama series Flawsome.

While competing with Netflix and Amazon-backed Prime Video for new customers and content, Showmax—once considered an underdog in the streaming wars—was able to win over viewers.

However, MultiChoice’s Showmax, a longstanding leader in the African content market, helped it to prevail in part.

Superstar TV writer Dami Elebe was named the new head writer for the second season of Flawsome in August 2023.

Many of the titles in its new slate have not yet had their release dates announced. The Counselor is the only South African film that has a confirmed release date of February 14, 2024, in addition to Forever Yena, Intlawulo, and Matilda en Matthys.

New seasons of popular shows like The Mommy Club and The Real Housewives of Durban, Single Kiasi (Kenya) and ENO (Ghana), Chocolate Kings about male exotic dancers, Red Ink, and Catch Me A Killer—which is based on the memoir of Micki Pistorius, South Africa’s first serial killer profiler—will also premiere next month.

The drama Wyfie at the university, the crime drama Koek, the comedy Ekhaya Backpackers, and the high school drama Youngins, from Emmy nominees Tshedza Pictures, are all available.

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