Zee Entertainment will be represented by The Temple Company.
By Omotayo Olutekunbi
The Temple Company, a full-service creative agency based in Nigeria, West Africa, has partnered with Zee Entertainment Enterprises Limited, a leading television content producer that owns Zee World and Zee Cinema among other channels, for a strategic marketing partnership that will drive industry growth.
The Temple Company has been selected as Zee Entertainment Enterprises Ltd’s agent to connect with public sector organizations wanting to benefit from the power of its highly acknowledged platforms.
This strategic collaboration offers decision-makers a unique opportunity to connect better with Nigerians.
In February 2015, ZEE World made its debut on Nigerian television, quickly becoming a hit with Nigerian families.
The content of Hindi-language TV shows translated in English has become a standard, keeping Nigerians hooked to their televisions.
According to the most recent MPS data ratings, the channel has up to one-fifth of the total Nigerian Pay TV landscape, making it a desirable platform for marketers.
The ZEE World channel is currently the most viewed TV channel in Nigeria across all platforms.
Idris Olorunnimbe, GCE/Founder, The Temple Company, welcomed the cooperation, saying it was in line with the company’s aim of fostering cross-border collaboration that would eventually assist drive growth for both the Indo-Nigerian creative industries.
“We were ready for this collaboration long ago. When we launched The Temple Company, we had our job cut out to attract strategic collaborations that would impact positively on the creative economies across territories.
“This new partnership with Zee Entertainment embodies these aspirations. We are excited at the promise this presents for sectoral growth.”
Somnath Malakar, CEO of Zee Entertainment Enterprises Ltd for Sub-Saharan Africa and the Indian Islands, also spoke, ‘’we are certainly excited to partner with The Temple Company which positions us to collaboratively unlock the opportunities presenting themselves in Nigeria, the biggest and fastest growing television market in Africa.’
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