“WE USED A BUKATERIA TO HOST CLIENTS.” GENESIS OF SOUTHEAST’S LEADING 360 MEDIA COMPANY.
Enugu in its glory is known as the capital of Southeastern Nigeria but unlike Lagos, the capital city has been void of a vibrant business climate. This being a result of the problem of invisibility to the global financial market since southeast-based businesses lack wide recognition and ranking. To fill this void, three young men, Christian Brain Okoli, Chukwuanugo Osadebe, and Michael Ikechukwu Ihenacho, set out to create a solution via the media sector.
Through their selfless collective drive to boost the southeast, they devised a means which birthed the idea of aiding businesses gain recognition, a wider audience, and solve their brand visibility problems. It was this drive that fostered the establishment of what has grown to become the biggest creative agency east of the Niger BlueAfric Media. Okoli, Osadebe, and Ihenacho had experienced the major problem of capital in the startup of the company but wielded their skills in marketing, photography, graphic design, cinematography, and tech to vitalise its growth over the years.
BlueAfric Media is a 360 media company, the first of its kind, that has been in existence for 7 years, thriving in Nigeria and Africa with offices in Abuja, and Enugu. Since its establishment, BlueAfric Media has been turning brands on and placing them on the map through advertising, communications, and public relations.
With inspiration from the likes of Debola Williams and Chude Jideonwo, the journey of making BlueAfric Media one of the most renowned African-inspired communications agencies in the Southeast has been a tremendous one. They have continued to stay true to their pre-existing mission of creating visibility for African brands, giving them an online presence, and creating effective communication between them and their customers.
Blueafric Media has advanced from its humble origin and surmounted challenges through its reputation of perfection, clients’ satisfaction, and impressive service deliveries. The trio has continued to reach out to the African community through their subsidiary brands, Blueprint Afric, which gives voice to people from the most real and tiniest crannies of Africa through original storytelling, and Kudibar, an event hosting platform.
Blueafric Media has strived to create a significant impact on society with its evidently effortful record, from collaborating with the West African Health Organisation to emphasise the importance of West African health to the Enugu SME Centre where it ensured it helps the agency communicate an evocative message to the residents of Enugu, and lifted the limits of choice.
In collaboration with Ogwugo Market, Blueafric Media also introduced Southeast’s first successful e-commerce platform. It has placed the spotlight on these businesses which have succeeded in delivering impeccable services to customers far and near because it creates products that resonate with the human mind. The agency also contributed towards solving the problem of unemployment through the recruitment and training of creatives who have accumulated further impact on society.
Though these media experts have lamented about other challenges in present-day Enugu, like the inadequacy of skilled people, tech companies, and creative agencies, they believe that there is room for more partnership and expansion, unlike the past years of struggle. And, through the duty of the company as the Gatekeepers of Brands, they are working towards creating sustainable relationships with people and brands that will foster the rise of creatives and creative agencies, not just in Nigeria, but in Africa.
Follow Our Activities On Facebook
2 hours ago
4 hours ago
6 hours ago
7 hours ago
#BigBrotherNaija “Level Up” Week 6
Though last Sunday Sunday was meant to be a “no-eviction” day, it came as a shocker when fake housemate, Modella…
Dating in 2022; Situationships Are Not For The Fainthearted
Situationships are defined as that space between a defined relationship and something other than a friendship. It is a romantic…
20 Questions With Dinta Media’s Visual Storyteller, Chimeremogo Nwoke
Dinta Media is not really just a media production brand but we like to see ourselves as a hub for…
How Are Nigeria’s Small Businesses Coping?
The current rising rate of inflation and other burdens against the Nigerian economy speaks to the realities of the times.
Thrifting Is All The Rave Now, Here’s Why
By Amy Adindu The affordable clothing movement has gained global attention and acceptance as we’re all trying to look like…
#BigBrotherNaija “Level Up” Week 2
Week 2 of the highly watched Nigerian TV show kicked off with an early plot twist. On Sunday, Big Brother…
#BlueTunes: Burna Boy, Omah Lay Top Album Picks For July
July was a promising month for music lovers; from Lizzo’s album titled Special and Imagine Dragons’ Mercury, (Acts 1 &…
#BlueTunes Album Picks For June
Gbagada Express – Boj Bolaji Odojukan, popularly known as BOJ, was raised both in England and Nigeria. He shot to…
“A Creative’s Dream” with Jeff Chinonso
On the 26th of June 2022, Jeff Chinonso hosted his first solo art exhibition. The Augmented Reality exhibition themed “A…
Nigerian API-based company Thepeer raises $2.1 million
Tech infrastructure startup Thepeer has raised a $2.1 million seed round according to a report from TechCabal. Thepeer, a Nigerian…
Dika Ofoma, Ugochukwu Onuoha take on grief in Debut Film “The Way Things Happen”
The twenty-minute film focuses on the loss of a loved one, and how grief changes a person.
Nigerian Startups might just be Crippled by a Recently Leaked bill
Over the years there has been talks of amendment on the 2007 Act of the National Information & Technology Agency (NITDA).
Why We Love Kelechi Amadi Obi
The definition of talent is Kelechi Amadi’s iconic story. Imagine a person who studies law in school, gets called to Bar, and leaves it all for something different and unrelated…Painting!