Spotify Announces Ayra Starr As Next RADAR Global Artist
Ayra Starr has been named as the latest RADAR Global artist by Spotify. The new artist in Spotify’s prestigious global emerging artist program is the rising talent who was born and raised in Nigeria.
By Omotayo Olutekunbi
The RADAR initiative was developed by Spotify to highlight up-and-coming musicians, offering them the chance to grow their fan bases and assisting them on their way to popularity with extensive marketing, content, and editorial campaigns. Ayra Starr has joined the program since it began in 2020, joining artists like The Kid LAROI, Nathy Peluso, Boza, Griff, and more than 500 others.
The platform’s program, EQUAL, aims to promote gender equality in the music industry and give a platform to prominent female creators. Spotify’s support of Starr extends from being named as Spotify’s EQUAL Artist of the Month in November 2021 to being listed as a featured artist in the COLORSxStudio campaign through Spotify Africa’s RADAR partnership. Most recently, Ayra joined RADAR Africa in May 2022.
Ayra Starr will join the program and have a song included on the RADAR Global playlist as well as the distribution of exclusive Spotify material, such as a short documentary and social media posts. The mini-documentary, which is set in Ayra’s native Cotonou, Benin, offers viewers unique insight into the budding celebrity as she recounts her beginnings and more, giving them a close-up view of her path.
Watch the full interview:
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