Ayra Starr has been named as the latest RADAR Global artist by Spotify. The new artist in Spotify’s prestigious global emerging artist program is the rising talent who was born and raised in Nigeria.
By Omotayo Olutekunbi
The RADAR initiative was developed by Spotify to highlight up-and-coming musicians, offering them the chance to grow their fan bases and assisting them on their way to popularity with extensive marketing, content, and editorial campaigns. Ayra Starr has joined the program since it began in 2020, joining artists like The Kid LAROI, Nathy Peluso, Boza, Griff, and more than 500 others.
The platform’s program, EQUAL, aims to promote gender equality in the music industry and give a platform to prominent female creators. Spotify’s support of Starr extends from being named as Spotify’s EQUAL Artist of the Month in November 2021 to being listed as a featured artist in the COLORSxStudio campaign through Spotify Africa’s RADAR partnership. Most recently, Ayra joined RADAR Africa in May 2022.
Ayra Starr will join the program and have a song included on the RADAR Global playlist as well as the distribution of exclusive Spotify material, such as a short documentary and social media posts. The mini-documentary, which is set in Ayra’s native Cotonou, Benin, offers viewers unique insight into the budding celebrity as she recounts her beginnings and more, giving them a close-up view of her path.
Watch the full interview:
#BigBrotherNaija “Level Up” Week 6
Though last Sunday Sunday was meant to be a “no-eviction” day, it came as a shocker when fake housemate, Modella…
Dating in 2022; Situationships Are Not For The Fainthearted
Situationships are defined as that space between a defined relationship and something other than a friendship. It is a romantic…
20 Questions With Dinta Media’s Visual Storyteller, Chimeremogo Nwoke
Dinta Media is not really just a media production brand but we like to see ourselves as a hub for…
How Are Nigeria’s Small Businesses Coping?
The current rising rate of inflation and other burdens against the Nigerian economy speaks to the realities of the times.
Thrifting Is All The Rave Now, Here’s Why
By Amy Adindu The affordable clothing movement has gained global attention and acceptance as we’re all trying to look like…
#BigBrotherNaija “Level Up” Week 2
Week 2 of the highly watched Nigerian TV show kicked off with an early plot twist. On Sunday, Big Brother…
#BlueTunes: Burna Boy, Omah Lay Top Album Picks For July
July was a promising month for music lovers; from Lizzo’s album titled Special and Imagine Dragons’ Mercury, (Acts 1 &…
#BlueTunes Album Picks For June
Gbagada Express – Boj Bolaji Odojukan, popularly known as BOJ, was raised both in England and Nigeria. He shot to…
“A Creative’s Dream” with Jeff Chinonso
On the 26th of June 2022, Jeff Chinonso hosted his first solo art exhibition. The Augmented Reality exhibition themed “A…
Nigerian API-based company Thepeer raises $2.1 million
Tech infrastructure startup Thepeer has raised a $2.1 million seed round according to a report from TechCabal. Thepeer, a Nigerian…
Dika Ofoma, Ugochukwu Onuoha take on grief in Debut Film “The Way Things Happen”
The twenty-minute film focuses on the loss of a loved one, and how grief changes a person.
Nigerian Startups might just be Crippled by a Recently Leaked bill
Over the years there has been talks of amendment on the 2007 Act of the National Information & Technology Agency (NITDA).
Why We Love Kelechi Amadi Obi
The definition of talent is Kelechi Amadi’s iconic story. Imagine a person who studies law in school, gets called to Bar, and leaves it all for something different and unrelated…Painting!
