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PepsiCo to Sell Tropicana and other Juice Brands for $3.3bn
PepsiCo Inc.
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PepsiCo to Sell Tropicana and other Juice Brands for $3.3bn 

PepsiCo Inc has unveiled a $3.3 billion (€2.78bn) sale of its Tropicana and other juice brands in North America to French private equity firm PAI Partners on Tuesday as it looks forward to simplifying its product range and move away from high-sugar drinks.


The company, which bought the orange juice maker in 1998, for roughly $3.3 billion will keep a 39 percent stake in the new joint venture and have exclusive US distribution rights for the brands.

Chief Executive Officer Ramon Luguarta has said the sale will give PepsiCo the funds it needs to develop and grow its portfolio of health-focused snacks and zero-calorie beverages.

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