According to Spotify data, the top three most played musicians by Gen Z consumers are Grammy winner Burna Boy, rave of the moment Asake, and Afrobeats megastar Davido.
By Omotayo Olutekunbi
Since Spotify joined the Nigerian music market in February 2021, it has gained a lot of traction among the country’s sizable young population. Customers in Nigeria’s Gen Z, who are actively influencing music consumption habits in the country’s music business, have taken a shine to it thanks to its distinctive playlist and open data.
The most recent statistics from Spotify reveal that the enormous support of Gen Z customers contributed to the success of the most popular songs on Spotify in 2022. The top 5 artists that Nigerian Gen Z users stream the most on Spotify are, according to the company.
- Burna Boy
- Asaka
- Davido
- Drake
- Wizkid
In what is a crucial contribution to the digital evolution of Afrobeats, this ranking clearly demonstrates a preference for indigenous music.
Top 5 Songs: In addition, Spotify listed the top 5 songs that Gen Z users streamed the most in 2022. The lead track is Burna Boy’s “Last Last,” which is an Afrobeats single overall.
- Burna Boy – ‘Last Last’
- Asake & DJ Spinall – ‘Pallazo’
- Ayra Starr, Boy Spyce, Crayon, LADIPOE, Magixx, Mavins – ‘Overdose (Overloading)’
- Asake – ‘Peace Be Unto You’
- Kizz Daniel & Tekno – ‘Buga’
Top 5 Albums: Nigerian Gen Z customers favor Nigerian albums, just like they do with Nigerian musicians and songs. With the success of his 2022 album “Love, Damini,” Burna Boy completes his hat trick on the chart.
- Burna Boy – ‘Love, Damini’
- Rema – ‘Rave & Roses’
- Omah Lay – ‘Boy Alone’
- Kendrick Lamar – ‘Mr. Morale & The Big Steppers’
- WizKid – ‘Made In Lagos: Deluxe Edition’
Top 5 Playlists: Spotify has a variety of specifically created playlists with which it may satisfy the various demands of its users. Gen Z consumers in Nigeria have shown a keen interest in listening to afrobeats playlists, and at the top of the list is “Hot Hits Naija,” which offers a wide variety of hit songs from that country.
- Hot Hits Naija
- African Heat
- Gbedu
- Bubblin
- Traffic Jams Naija
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