LOJAY, a Nigerian-born singer-songwriter, has been named the next featured artist in Apple Music’s Africa Rising artist development program.
By Omotayo Olutekunbi
Having developed an early love of music, which became a form of escapism for him during his adolescence, it was the release of his collaborative EP with renowned producer Sarz called ‘LV N ATTN’ (2021) that allowed LOJAY’s creative mastery to shine, with the Afrobeats EP shooting to No. 1 on Nigeria’s Apple Music Album Chart.
“Thank you Apple Music for putting a spotlight on my sound. It’s a huge honour I don’t take for granted especially with all the amazing artists the continent has on display. It’s amazing to see how far my music is able to travel and how well it’s been received,” he tells Apple Music.
The EP was led by the smash track ‘Monalisa,’ which peaked at number three on the Apple Music Charts in July 2021. The subsequent remix of ‘Monalisa’ (2022) featuring Chris Brown propelled LOJAY’s popularity even further, and he followed that up with the downtempo Afrofusion track ‘Leader’ (2022) and the Amapiano-rooted single ‘Canada’ (2022) with Kabza De Small and DJ Maphorisa, respectively.
His new EP, ‘Gangster Romance’ (2023), is a 7-track examination of the highs and lows LOJAY experienced this past year, marked by emotional vocals and cutting songwriting. It is now available to hear on Apple Music in Spatial Audio.
The latest LOJAY music, as well as that of Africa’s best-emerging musicians, is now accessible on the Apple Music Africa Rising Playlist.
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