M.I Abaga Is The New Creative Director At Vault Hill
He is currently the CEO of TASCK, a creative agency dedicated to changing the world through electrifying ideas that bring individuals and organizations to light.
By Omotayo Olutekunbi
Nigeria, October 29, 2021 – M.I Abaga, Africa’s top rap artist, has been named creative director of Vault Hill, where he will be in charge of the company’s human-centric metaverse and NFT marketplace product lines. M.I Abaga will take a “hands-on approach,” collaborating closely with Vault Hill’s product and growth teams to create a metaverse that makes you feel more human.
M.I Abaga is a multi-award-winning rap artist with a proven track record as a leader as well as a creative. He began his career as a rap artist with Chocolate City, a Nigerian record label, and rose through the ranks to become the label’s CEO, spearheading a major partnership with Warner Music Group.
The collaboration increased the visibility of the African music scene and provided a platform for African artists to showcase their talents to the rest of the world. He is currently the CEO of TASCK, a creative agency dedicated to changing the world through electrifying ideas that bring individuals and organizations to light.
“The addition of M.I Abaga to our executive team is a step in the right direction to pivot our brand and metaverse for growth, foster our culture, values and ethos as an organisation”. Jimi Daodu, Vault Hill’s CEO said. “His charisma, poetic vision and creativity are the qualities that make him perfect for us at Vault Hill. M.I Abaga was a natural choice for us, we are pleased to have him on board and we look forward to what is to come”.
M.I Abaga was a part of the Binance 100 Creators campaign, which promoted innovative creators from all over the world and showcased NFT pieces from various cultures. M.I Abaga has taken another step toward becoming a true ambassador of innovation in the creative space by joining Vault Hill.
M.I Abaga said “In the age of digitization and cutting edge technology, creativity in business precipitates uniqueness and I am honoured to be joining Vault Hill as the Creative Director. Together we will transform the way humans interact in a virtual world”
M.I Abaga is well-positioned to lead the creative direction of these product lines and serve as a bridge between the organization and creatives around the world as Vault Hill works to launch both its Metaverse and NFT marketplace.
Vault Hill aspires to be the first extended reality metaverse to focus on themes such as curiosity, imagination, community, idealism, vitality, romance, and play. M.I Abaga’s ingenuity and public image will go a long way toward making this a reality.
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