Sabinus Sues Peak Milk And Gala Sausage For Using “Something Hooge” And His Picture 

Sabinus sues peak milk N1bn and Gala sausage roll N100M

By Omotayo Olutekunbi

Chukwuemeka Emmanuel, also known as Oga Sabinus, a prominent Nigerian comedian, sketch maker, and content producer, has threatened to sue peak milk over an alleged use of his trademarked phrase, “Something hooge.”

Sabinus, 27, has also threatened to sue UAC Food Ltd, a business that makes gala sausage, for utilising his trademark image and other intellectual property in advertisements and marketing for the product.

Sabinus demanded N500 million from Peak Milk in a pre-suit notice signed by his lead counsel, Mr Stanley Alieke, for the alleged unauthorised use of his intellectual property and another N500 million in damages for the “emotional, physical, psychological, and mental trauma our client has suffered for the trademark theft and infringement of his intellectual rights property.”

Sabinus also demanded N100 million from UAC Food Ltd in a pre-litigation notice dated May 25, 2022, “for the use of the picture which is the average fee our client charges for his picture to be used for adverts and promotions”.

Sabinus claimed that Friesland Food Wamco Nigerian PLC, a Peak Milk subsidiary, exploited his trademarked term “Something Hooge” in a Peak Milk advertisement and campaign.

Peak Milk Nigeria’s verified Instagram handle (peak milk) posted the advertisement on May 24, 2022, according to him.

The term was trademarked on November 26, 2021, with the FILE NINIBER: NG/TM/O/2021/48316, according to the comedian.

Sabinus went on to say that on May 23, 2022, UAC Food posted a photo of him on their verified Instagram account (galasausage roll). He said that the caption on the post, which was a cartoon image, read, “the way I calculate everything in my life”.

“The post gathered massive traffic, and engagements and attracted huge followership to your page which only happened because the picture of our client was used for the promotion and advert,” the notice read.

Sabinus, who was just named Best Online Content Creator of the Year 2022 by the Africa Movies Viewers’ Choice Award (AMVCA), has given both corporations 14 working days to satisfy his claims or face him in court.