Drake has agreed to a deal with Universal Music Group.
By Omotayo Olutekunbi
Sir Lucian Grainge, Chief Executive Officer of Universal Music Group, confirmed on May 4, 2022, that an expansive, multi-faceted deal had been struck with world-renowned musician Drake.
The agreement comprises initiatives for recording, publishing, retail, and visual media. This has been compared to a 360-degree deal in some parts of the media.
The “expanded portfolios” encompass several creative pathways and income sources, according to Grainge’s statements on today’s Universal Music Group Q1 results call. According to Variety, the agreement is worth $400 million or more. The duration of the agreement has not been disclosed by any of the parties.
Drake was the No. 1 streaming artist for the previous decade, a position he earned in 2016 and never lost. The development also puts to rest any thoughts that Drake may become a solo artist.
Drake has mentioned Universal, the home of Drake and Taylor Swift, two of the world’s top performers, in many lines.
Drake even boasted on ‘BB King Freestyle’ that he single-handedly keeps the lights on at Universal.
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