Ayra Starr Is The New Face Of Spotify’s New Marketing Campaign
The singer is a rising Nigerian Afro-Pop and R&B star whose captivating music style is bold, touching and empowering people, particularly those in need of encouragement.
By Omotayo Olutekunbi
Lagos, Nigeria, November 9th, 2021 – Spotify honors Ayra Starr as the EQUAL Africa Artist of the Month, the newest artist to join the EQUAL Music Programme.
Spotify EQUAL strives to promote gender equality in music by providing a platform to spotlight significant female musicians. Spotify welcomes Ayra to the roster of feisty African women creating waves in music.
The 19-year-old singer is a rising Nigerian Afro-Pop and R&B star whose captivating music style is bold and unafraid, touching and empowering people, particularly those in need of encouragement.
This news follows Ayra’s rise to fame and success with the release of her big single, Bloody Samaritan, from her debut studio album, “19 and Dangerous.” The album contains the chart-topping hits that pushed the performer to the international scene. The super-talented and flamboyant fashion killer is one of Nigeria’s most promising new talents, exuding confidence in her lyrics and joining Gen-Z musicians that are pioneering the type of sound that younger fans like.
“Our aim with the EQUAL programme is to create a space on the platform that allows us to solely amplify the work of female creators,” says Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu. “Ayra represents the rise of new-age female artists whose creativity and determination breaks barriers between genres. She possesses the boldness and swagger that we’re used to seeing from pop artists, but has an edge that feels symbolic of the listening habits of Gen-Zers. We aim to amplify more confident female voices like hers through EQUAL.”
Given the gender dynamics in the music industry, Ayra welcomed the honor.
‘’It feels good to be a part of the generation that is changing the narrative and being appreciated for our contribution to society, irrespective of the sector and age. I’m grateful to Spotify EQUAL for this feature that shines a light on women in a male-dominated industry. It makes me feel seen, and I’m sure it’s done so for everyone who has been featured before me,” says Ayra Starr.
Ayra Starr, the most recent artist to join the EQUAL Music Programme, will also appear on Spotify’s Times Square billboard in New York, and her smash song, Bloody Samaritan, will lead the EQUAL Africa playlist and feature on the EQUAL Global playlist.
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