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It’s obvious that a path to a successful anything is crooked and will require a lot of dedication. Once you’ve decided that you can dedicate yourself to invest in a solid branding campaign, and then you can really say that you’re on the path to

achieving the creation of a successful multi-million(whatever currency you desire) brand.

Here you’ll be learning 6 things to note when building a successful branding campaign

1. Pay attention to detail.

Steve Jobs’ once remarked that: "It's not just what it looks like and feels like. Design is how it works.'' The more accurate word to describe this is meticulousness or thoughtfulness for your clients’ user experience. Anticipating the little things that

will impede user experience and coming up with innovative and sleek solutions to those impediments is the hallmark of a million-dollar brand.

2. Don’t ignore surveys.

Surveys are a vital part of any branding campaign. If your branding campaign is a ship on the ocean, then surveys would be a core part of the ship’s navigational wheel. Surveys allow you to pinpoint and characterize the public perception and

reaction to your branding attempts, and that awareness is essential to any future improvements you might make.

3. Master online visuals.

Making your brand visually appealing is make or break. Visual aids have a big impact on traffic and visitor engagement.

4. Focus on feeling.

One reason certain brands are worth so much more than others -- especially when it comes to fashion -- relates to the feeling that customers get from things like the illustrious  historical reputation of certain fashion houses as well as the unique

blend of materials they use. But the modern definition of a luxury or an exclusive brand is sitting on a paradox in the sense that more and more people have the money and the means to afford those “luxury” products. Nowadays, it’s completely

possible  to effectively duplicate the characteristics of  high quality , losing its exclusiveness.

5. Make use of influencers.

In the current market climate, branding is all about association with popular, informal figures called influencers.  Platforms such as Instagram are crucial for branding because they gather a large number of people with similar interests, feelings,

attitudes and a high level of trust towards a certain figure, which can be converted into very positive outcomes for branding.

6. Exemplary customer service

Covering all of your bases is part of the process of making an excellent brand, and customer service stands as one of the pillars of a great branding campaign. If you think about it, customer service is the department that involves the most

person-to-person interactions, so how well your customer service representatives deal with your clients will have a major influence on their thoughts regarding your brand. Customers are very likely to associate an image or feeling that they get

from dealing with a customer service representative with the entirety of your brand, so it’s doubly important to really have a regimented, comprehensive customer service approach.


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Cookey ibim an architecture student at the University of Nigeria Enugu Campus has wowed his parents, friends and appreciators of art by winning the "Most Artistic Personality Award in Nigeria" at the Nigerian Teen Choice Awards.

The event which held in Lagos on Sunday 6th August saw a vast collection of talented young Nigerians being appreciated for embracing and making the most of their talents.

"Most Artistic Personality Award in Nigeria" was keenly contested by 7 great artists across Nigeria but Cookey Ibim emerged the overall winner.

Amongst other works, his artwork "Destitute" was first showcased at the Coal City Art Exhibition in Enugu and this same work has gotten several nominations. 

Cookey Ibim has also been invited to showcase his great works at Contemporary art fair, Montreux Switzerland, November 8th to 12th 2017.

Good looking out to him!

Photos below;



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There is no need for a long sentence form of introduction. If you haven’t been living under a rock the better part of this year, then the name ‘Hushpuppi’ conjures the image of the person am about to talk about in your mind. There is always something to learn from everyone, we just need to shut down the judgemental part of our brain.

Popularly known, for his luxurious lifestyle, more for his somewhat ‘unique’ fashion sense and philanthropic nature, no one really knows what hushpuppi does specifically for a living, but looking beyond that, here are a few lessons every serious minded entrepreneur can learn.  


Hushpuppi has an undeniable charm that makes everything he says or does or wear even, appear deliberate and newsworthy. As an entrepreneur, having an appealing charisma is something you need desperately. You need to appear unique and news worthy as an individual and the product you’re marketing also. People need to see something new and unusual about you all the time. Edward Hopper opined, ‘No amount of skillful invention can replace the essential element of imagination’.


Most times, as a business person, it’s not about what you believe, it’s about what you can convince your customer/client to believe. Confidence sells your brand, you communicate that you’re absolutely sure about yourself and what you do. Hushpuppi’s confidence is almost blinding. You can’t deny it, yab his fashion sense; untraceable source of wealth and etc, the nigga has 100% confidence in himself and his hustle.



People pay to attend seminars and lectures where they are taught about brand management but the best form of knowledge remains the deep realization and decision to do something. Social media has made a lot of things quite easy. Instagram and facebook pages are fast turning to CVs. Before an international client can patronize you or your brand, the kind of content you push out will of course be assessed. Hushpuppi constantly posts about his life and shoes and clothes and accessories. Quite a strategic young man. Like it or not, when you hear hushpuppyi, the first thing that comes to mind is ‘wealth’. The way you present yourself, is the way you’ll be received. Be strategic.



We all accept hushpuppi is a baller. His actual net worth is yet to be factually proven but quoting instagram posts and whispered rumours, Ray hushpuppi owns a Rolls Royce, a latest Range Rover and some cars. He travels in private jet and buys drinks worth millions in the club, he’s  also a Gucci lover, with a lot of Gucci shoes and clothes. He’s probably worth billions of Naira but that notwithstanding, he is still committed to his hustle. That is the primary goal of every entrepreneur, no matter how far you climb, never abandon the hustle. 

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With the advent of social media, new generation entrepreneurs seem to think using business cards are obsolete. Everything we do in business today is digital…sending mails, proposals, payments and lots more. The business card announces your brand; it’s like having your very own hype man. The business card just like chivalry is one thing that the digital rave won’t be replacing anytime soon.


Here we give you 5 reasons why the business cards are important and why you should move around with a pocket full of them.

  1. Genuine connections- swapping contact info digitally is rather impersonal. Even as convenient as it is to send contact information via direct messages and email, Networking is about making genuine and real relationships. Marketing is like wooing a lady, eye contact and real conversations are how relationships start.


  1. They have proven to be the most effective and direct marketing tools- SEO’s and paid media do a  great job of  attracting leads and prospects. But they still aren’t s effective as an in person meeting sealed with a handshake and a business card. You can encounter a potential lead anywhere, at the mall, lunch, market, roads and what better way to sell your credibility than having a wonderfully designed business card.


  1. The great first impression- when you meet a potential lead or business partner, don’t you want him or her to walk away with a great first impression? A memorable business card does more about that than an email address or phone number.

’’  a shopping mall wouldn’t set up a store front sign with cardboard sheet and  permanent markers, that’s the way I see business cards , they announce and represent my brand. A tangible reminder of my brand” Christian okoli ,CEO Blue Afric Media

A unique business card is a great icebreaker; it actually fuels the conversation more.


  1. The sharing game – unique business cards get shared and kept actually. Your business card is a physical object that leaves an encounter with your clients. This means that your brand stays with them. If you just hand over your phone number or email address it ends there. But a creative business card makes a great impression and is 80% likely to get shown to other prospective clients, pitting your brand on front of additional clients.


  1. Business cards show how prepared you are- lets look at it this way, if a young ,cute , well dressed man or lady were to  write down their contact information  on a piece of paper or struggle with a dead battery,we will term them, for the sake of not being judgmental……unprepared. This is not a professional approach. Another example; if one guy scrambles to find a pen or with his phone and another pulls out a sleek business card from his well trimmed suit   who would you want to do business with?  Being prepared at all times is a great indicator that you are professional.

Fear  not, most conversations will still end with “let me give you my business card” at least for a little while longer.



follow us on instagram @blueafricmedia to see more of our work 

for enquiries call 07030254566

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Miyonse Oluwaseyi, popularly called Miyonse, former Big Brother Naija (#BBNaija) 2017 contestant says he has started showing his culinary skills on TV aimed at impacting the knowledge on young people.Miyonse said made this known in an

interview with the News Agency of Nigeria (NAN) on Friday in Abuja. He said that the project, being implemented in collaboration with TV Continental (TVC) is known as “Wake up Nigeria’’. “The programme is not just aimed at showing off my skill as

a chef but to encourage young people to also take to the cooking profession,” he said. The 25-year old graduate of mass communication from University of Lagos said that cooking business was going on fine for him, adding that he hoped to go into

more projects in that aspect. On his new cooking project, he said that he was currently filming another cooking show, which was expected to be out soon.“You know I work as a private chef for clients. I also do outdoor cooking for restaurants,’’ he

said. NAN reports that the ex-BBnaija housemate is a trained chef, and consultant for a new Culinary School based in Ilorin, Kwara. He is currently the pioneer ambassador for Pay Port’s online food store.


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  1. They always set boundaries

No isn’t always an easy word to say, especially to your customers. We live in a world where businesses put their customers on a pedestal. Entrepreneurs learn that "the customer is king." No wonder they feel obligated to indulge unreasonable

customer demands. That’s why it’s important to set boundaries for your customers.

Your unwillingness to tell them "no" will threaten the control you have over your business. You’ll lose your focus by making other people’s problems your own. Your operation will fall into disarray. Setting these boundaries is challenging, but it's

possible to assert your authority without being disrespectful. Enforce a set of policies within your business and stick to them. Understand that some people will disagree with them, and there will be conflict. When customers challenge your

policies, explain why a rule exists. Be honest about the extent to which you're willing to accommodate them. Walk away if they’re still unsatisfied. Sometimes it’s better to take a short-term loss if it means avoiding a much more complicated set of

problems in the future.

2. They never underestimate timelines.

Entrepreneurs are naturally optimistic, and that’s great. But, this tendency to be optimistic can result in unrealistic projections about the time it takes to complete specific tasks. This is a psychological phenomenon known as the "planning

fallacy." Even though we’ve done a task a thousand times before, we still underestimate the amount of time it takes to complete it. And this can stop us from organizing our days efficiently and setting realistic deadlines.That’s a problem because

deadlines help create expectations. If they’re lenient, team members become unmotivated and unproductive. But if they’re too tight, people will become stressed and overwhelmed.Driven entrepreneurs know that even routine tasks contain

hidden surprises. That’s why they need to manage their time in a way that creates realistic expectations while leaving room for unexpected challenges.


3. They don’t try to do everything themselves.

You’ve got a qualified team, yet you complain about how much work you have to get through everyday.Time is precious. Even if you’re the world’s biggest workaholic, you’ve got other interests to pursue in your free time. So why waste away the

hours trying to do everything yourself when there are capable people who could do it for you?Many entrepreneurs are control freaks and terrible at delegating work. They lack trust in other people’s abilities, or they think that they’re the best

person for the job -- and that might be true. But as a business grows, there comes a point where the workload becomes too much for one person handle. During this stage, your most important task as a leader is teaching your team how to think

and ask questions for themselves.You need to set expectations and objectives, but your team members need to be autonomous so that you’re not micromanaging them. Failing to delegate will cause your business to stagnate and put

unnecessary stress on your shoulders.

4. They avoid making enemies.

Competitors are not your enemies. If you focus all your energy trying to beat them, you’ll lose sight of what matters in your business -- making customers happy. Now that doesn’t mean you should ignore industry trends and live in a bubble. But

you shouldn’t develop unhealthy obsessions about constantly getting ahead of people you have set yourself up against as an adversary.Instead, spend your time identifying what problems your customers need to solve. Develop products and

services that they love using, and create experiences that they keep coming back for. If you keep improving your products, logistics and company culture, you’ll become a leader in your industry without ruffling any feathers in the process.  

Mistakes are an unavoidable part of life. But they can cause considerable damage if you don’t change the behavior that causes them to re-occur. Learn from your shortcomings, understand your weaknesses, and dedicate yourself to constant

improvement. It’s the only way you’ll solve your problems for good and achieve the determination you need to reach your goals.



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Forbes has recognized 7 Nigerian pastors as being among the 20 richest pastors in the world, in its latest release.

Bishop David Oyedepo, the general overseer of Living Faith Church, tops the list of richest Nigerian pastors, while Pastor Enoch Adeboye occupies the sixth position.

Pastor Edir Macedo who is the founder of the Universal Church of the Kingdom of God in Brazil, tops the overall list of men of God from all over the world.

See the full list:

1. Edir Macedo is the founder of Universal Church of the Kingdom of God, Brazil. He is worth $1.1 billion and is the richest pastor in the world. Macedo is also the founder of Grupo Record and Record News.

2. Kenneth Copeland is the founder and owner of Kenneth Copeland Ministries. His church is located on a 1,500 acre campus and the property has loads of structures. He has a net worth of $760 million.

3. Pat Robertson’s net worth is $500 million. Pat Robertson is an executive chairman, media tycoon, and a Southern Baptist minister. Robertson has amassed this wealth from setting up many corporations and organizations, and a University too.

4. George Foreman is a former professional boxer who is worth $250 million. He is a preacher at the the Church of the Lord Jesus Christ in Houston.

5. Bishop David Oyedepo is a Nigerian preacher. He is the founder of Faith Tabernacle, Canaanland, Ota; Living Faith Church Worldwide A.K.A Winners Chapel International World Headquarter. Oyedepo has two universities – Landmark and Convenant University. He is worth $150 million. He is the richest pastor in Nigeria and Africa.

6. Pastor E.A Adeboye is the general overseer of Redeemed Christian Church of God. He is worth $130 million. His net worth is $130 million.

7. Bishop Ayodele Oritsejafor is one of the richest pastors in Nigeria. With additional investments in banking, real estate, transportation and also media, Oritsejafor is worth $120million.

8. Prophet Uebert Angel is the founder of the Spirit Embassy Church. He is rumored to be worth $60 million.

9. Chris Oyakhilome is the founder of Christ Embassy and his church boasts of up to 40,000 members; many of whom are reportedly politicians and entrepreneurs. He is worth up to $50 million.

10. Benny Hinn runs a program tiled Miracle Crusade and the programs are usually held in big stadiums. He is worth up to $42 million.

11. Joel Osteen is a pastor, televangelist and has also written a number of Christian books. The name of his church is Lakewood church Houston Texas. His net worth is $40 million.

12. Pastor Tshifinwa Irene is a televangelist and her church is situated in Venda.

13. Creflo Dollar is the senior pastor at World Changers Church International. He worth up to $27 million.

14. Pastor Ray Macaulay is based in South Africa. The name of his church is Rhema Bible Church. He received his training in 1979 and he started his church afterwards with his family.

15. Billy Graham is a very popular televangelist and preaches on many radio and television stations. His net worth is $25 million.

16. Rick Warren is the founder of Saddleback Church Lake Forest California. He is worth $25 million.

17. Bishop T.D. Jakes is worth $18 million. He produces movie and he is a preacher and a writer. His house reportedly costs up to $1,700,000.

19. Prophet T.B. Joshua is among the most controversial pastors in Nigeria and he is a philanthropist. The name of his church is Synagogue Church of All Nations. He is worth up to $15 million.

20. Pastor Matthew Ashimolowo is the founder of Kingsway International Christian Center located in the United Kingdom. He is worth over $10 million.

20. Juanita Bynum is an American televangelist, author, singer and actress. She is worth $10 million.

20. Chris Okotie is worth $10 million. He was a pop star before switching to preaching as a pastor. His hit song ‘Show Me Your Backside’ was popular in the 80s. The name of his church is Household of God Church.

In a previous report, We noted that when you see some Nigerian pastors, you can’t help but envy them.

They come out smelling sweet, wearing top-notch designer wear, driving state-of-the-art cars and living like kings.

These days, most pastors are all shades of prosperous, which is why a lot of people are going into the church business; if only to enjoy the luxury being enjoyed by pastors.


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Starting your own business is a risky and often stressful endeavour, but the fear of failure can be particularly strong for female entrepreneurs. As studies have shown, women, due to a lifetime of social conditioning, tend to be more risk-averse than men. This fact notwithstanding, there are women who have distinguished themselves and see their daily struggle for success as a lifestyle. One of such is the beautiful Ijeoma Eze, initiator and CEO to a leading event management company in south east Nigeria. We had a wonderful session with her, discussing her views, ideologies and entrepreneurial spirit.

Read interview below:

Tell us all we don’t know about you. Full name, state of origin, educational background and marital status

Ijay: My name is Ijeoma Faith Eze. I’m from Enugu state Nigeria, I studied metrological engineering at the Enugu State University of Science and Technology and yes I am very much single.

Enlighten us on fusion Ijay creations Nig. Ltd

Ijay: Fusion Ijay creations Nigeria limited is the bigger picture of Ijay creations. I started initially as Ijay creations, most of my loyal clients and friends know me as Ijay creations. But then when I went to register my company at Corporate Affairs Commission CAC, I was informed that someone was already doing business under that name so I had to choose something else. It was like world war III, everything I came up with was taken, I got really frustrated until the Holy Spirit dropped ‘Fusion Ijay Creations Nig. Ltd’ in my heart and God being magnificent, it wasn’t taken so that’s how the name came about.

Moving on, Fusion Ijay Creations Nig. Ltd is a company that caters for events. This includes event planning and management, ushering, protocol and multimedia services. Media services in terms of online marketing, promotions, media hiring etc. We’ve handled a lot clients from different ladders in the societal strata and we’re climbing higher daily.

Why the paradigm shift in career, why event planning?

Ijay: Well, I think it’s safe to say that a real life event spurred me to take the decision. I never planned to go into event planning. I was actually bored at home, waiting for my ‘dream’ white collar job. It all started when a friend of mine asked me to help him organize an event. I was bored so I was happy to help and keep busy. I gave him a lot of ideas, “let’s do it this way, let’s do that way, do this, don’t do that” and my friend said, hey Ijay you’ve completed planned this event oh, please take complete control and make sure it goes well. At the end of the day, the event turned out really great and it was then I had an ‘epiphany’ this is actually something that is innate and gives me joy. In that instance, I knew event planning was for me.

How old is fusion ijay creations Nig.Ltd

Ijay: Fusion Ijay Creations Nig.Ltd is 5 (five) years old. I started off with ushering under the umbrella of ‘Ijay Creations’. Organizing young undergraduates to be ushers at events and with that, I gradually diversified. I started event management officially on 2015.

What was the beginning like? Did you have any support from friends and family?

Ijay: I didn’t get that “you go girl” “thumbs up” kind of encouragement because at that point everybody wasn’t really sure where I was going with all of this. The only encouragement I had at the time was “ehen, Ijeoma you have ushers, I need some for my event I can pay them at least N2000 each”.

When I told my people this was what I wanted to do, my dad was like after all the money I spent on school. They didn’t discourage me either; it was just this silent disapproval. But when I started working for big clients and establishing my brand in the industry, I won them over.

What are the challenges you face in your line of work?

IJay: My most frequent challenge is dealing with clients. The clients don’t tell you exactly what they want, they coat it in the name of ushers then on the day of the event when the ushers come, they tell you no, we are actually looking for something different. Recently, clients will call you and say, ‘I want Fifteen, Fair, Size Eight Ushers. Another person will call and say, ‘I want Size Ten Ushers, Dark and Fair girls, No big boobs, No big ass’. Shey you see the confusion here. Or they tell you what they want and on the day of the event they’ll say no, that’s not what we asked for.

Other clients tell you what they want. You think you understand what they are saying or rather what they were not saying. They are saying something but underneath what they said they meant a different thing so if I’m able to detect that and I am able to do it, it’s a plus for me.

How would your best friend describe you?

IJay: (laughs) I don’t have one, there are plenty of them. They’ll describe me as funny person, a realist; I tell you things the way they are. They would also tell you I am a voracious learner. I don’t deprive myself the opportunity of learning. They will also inform you that am friendly and caring to a fault. And oh, my friends would tell you my house is their kitchen. There’s always food in my house. I think I got that from my mother.

If you could change one law in Nigeria, what would it be?

Ijay: Chineke! Why do you have to limit it to one? Let me come from the angle of entrepreneurs, the stress we go through at CAC is crazy, protocols you need to go through to get your business name registered, and for those businesses that require an office for example, a laundry or salon, you have to deal with business premises, ESWAMA, you don’t even have a signboard and they’re asking you to pay for it. You have to buy bucket for N6000, something that goes for just N1000.

Another one is the recent bill passed in the senate. I am a woman and I can tell you a lot is wrong with that bill.  They said every woman should get that which a man gets, I agree every woman has the right to run for a political post but I don’t agree that a woman is allowed to become an ‘Igwe’ or an ‘Onowu’. I believe there a lot of things a woman can do better, but I still believe there are still something’s best left for men. And there’s this one again that a woman can marry as many husbands as possible; I don’t know what they hope to achieve with that.

If you seal a deal of 25million naira and your ‘bae’ gets arrested. The bail charge is 24million naira, will you bail him out?

Ijay: No! I no dey bail am with 24million naira. The question is, is he going to bail me with 24million naira? If he is the father of my children, yes. Together or divorced, I will bail him with 24 million naira but for someone I am not sure of, he only said he wants to marry me and we are still on the matter. If I bail him today, who knows if he will find another bae. I will go to him and say, sweetheart, can your family bring ten let me bring ten so that by the time you come home, we can use fifteen to plan our life.  Shikina

We saw on your instagram page about an event, Social media 101, who are you expecting to turn up?

Ijay: Social Media 101 is about the basics of social media. We are not going into the depth of it. A lot of people here in Enugu don’t know that there is a lot you can do with social media. People still believe it’s about taking selfies, they don’t understand that you can actually be paid to take selfies. You make money while having fun. People expected to attend are people who have no clue about the business side of social media, someone who already is using social media but does not understand that he can use it for both business and fun or someone who is already doing that but needs to understand that while doing your post you have timing to do these things, you can schedule your post. You can also check the demographics of people who are viewing your post. There’s something that happens at the back of your blog that you do not know about. Those are the basic things we are doing for now. We are going to have social media 102 later on where we would talk about content development.

Would you give your bae password to your bank accounts and social media accounts?

Ijay: Why would my bae need the password to my social media accounts? Of course, I would give him my password, but before I do, just like when you want to smoke and they tell you smoking is dangerous to your health. I’ll tell him sweetheart, anything you see there can be used against you because I cannot stop people from sliding into my DMs.

For my ATM pin, yes! To my personal accounts, not my business accounts, he can’t have access to my business account. My husband (underlined), not boyfriend or fiancé.

For a young graduate with little or no capital and wants to get involved in event management, what advice would you give the person?

Ijay: Okay, the first thing is to have passion for what you want to do and an idea of where you want t o take your business to. What has kept me so far is a passion for what I do.. For someone who wants to get involved in event management, you need to learn from someone who is already in the business to gain knowledge from it. Thirdly, you should be able to interpret people’s thoughts for their event. Someone will tell you for her wedding she wants to ride on a white horse, you will have to get it. Event management requires creativity and you will need to be a very patient person. You don’t need money for all these things I have mentioned.

Find out more about ijay creations on her social media. Follow her on instagram @Ijaycreations



Chisom Winifred is a creative writer and a wordsmith. She believes in expressing herself through written words.

 Follow her on Instagram and Twitter @chisomwinifred 







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A sharp rise in Amazon shares meant Mr Bezos's wealth eclipsed that of the Microsoft co-founder for a time according to Forbes.

But as Amazon shares fell back, Mr Gates regained the top spot.

Mr Bezos, 53, owns about 17% of the shares in Amazon, but also has interests in several other businesses.

Recently soaring technology stocks have fuelled huge growth in the worth of entrepreneurs such as Mr Bezos and Facebook founder Mark Zuckerberg, 33, who is number five on Forbes's list.

But the last person to steal the lead was Spanish fashion boss Amancio Ortega, founder of Zara's owner Inditex. He was the world's richest man for two days last September.

Amazon's current share price puts Mr Bezos only marginally behind Mr Gates.

Here are five things you may not know about Mr Bezos:

1. His spending is rocketing

Earlier this year Mr Bezos paid $23m for an old textile museum in Washington DC. Once it's converted to a family home, the Bezos family will be near neighbours in the exclusive neighbourhood with the Obamas, as well as Ivanka Trump and her husband Jared Kushner.

At least that's what the Washington Post reported, a reliable source presumably since Mr Bezos bought the paper in 2013 with $250m of his own money.

The Bezos family also has homes in Seattle and Beverly Hills, but expenditure on property pales into insignificance compared to Mr Bezos's foremost passion: rocket science.

Mr Bezos says he is selling about $1bn of Amazon stock every year to fund Blue Origin, the project he has founded to develop commercial space travel.

2. He is generous with bananas

It was Mr Bezos's idea to start giving away bananas to passers-by in Amazon's home town of Seattle - a generous gesture, especially since about 4,500 people reportedly take up the offer every day. But when it comes to philanthropy that is still peanuts compared to his peers.

While he and his family have given millions to good causes, Mr Bezos has been criticised for not doing enough. He doesn't splash out for non-profits on the scale that Bill Gates, Facebook founder Mark Zuckerberg and others do, and is yet to join the 169 of his wealthy peers who have pledged to give away half their personal fortune.

But last month Mr Bezos appeared to be toying with new ideas in the philanthropic sphere.

He tweeted a request for suggestions as to how he could give money away that would have an impact "here and now" - a kind of next-day-delivery philanthropy.

It remains to be seen which proposals - ranging from libraries to tech talent in Africa - have caught his imagination.

3. His brother is the real hero

Good causes are already very much the domain of Jeff's brother Mark Bezos. He switched from a career in advertising to work for the New York based anti-poverty organisation Robin Hood.

In a 2011 TED talk Mark Bezos relates how, attending his first fire as a volunteer, he was keen to show what he was made of. But someone else was asked to brave the smouldering building to rescue the owner's puppy.

Mark was given the less glamorous task of finding her a pair of shoes. But she was still extremely grateful.

He draws this lesson: if you have something to give, however small, do it now.

Any ideas for Jeff?

4. Jeff's a true Trekkie

One advantage of being super-rich is that people indulge your fantasies. As a life-long Star Trek fan, Mr Bezos was able to secure a minor role in the latest movie.

But you may find it hard to spot him on film, since the Vine he posted shows him pretty effectively disguised in a wrinkly grey mask.

He has never really disguised his inner geek however.

As a child he spent a lot of time with his grandparents on their Texas ranch (learning to vaccinate cattle amongst other vital skills) and his interest in number-crunching was already apparent.

"At that age I'd take any excuse to make estimates and do minor arithmetic. I'd calculate our gas mileage, I'd figure out useless statistics on things like grocery spending," he told Princeton's class of 2010.

For example he whiled away some time calculating that smoking would be likely to take nine years off his grandmother's life.

"I expected to be awarded for my cleverness and my arithmetic skills," he said. But his grandmother burst into tears.

Grandfather talked him through how sometimes "it's harder to be kind than clever".

5. He can do blue sky thinking

As well as the fun stuff he has a serious futuristic vision.

Early on he was already imagining space hotels, amusement parks, and cities orbiting the Earth. And Mr Bezos's dreams are getting bigger

"I want millions of people living and working in space. I want us to be a space-faring civilisation," he told Geekwire last year.

He predicts that in the next few hundred years we will put all our heavy industry off this planet, mine resources and generate energy in space, leaving earth a much more pleasant place to live on.

Mr Bezos does plan to go into space himself too, of course - once Blue Origin is ready to take him.

But as Blue Origin's slogan says: Gradatim Ferociter, (apparently Latin for "Step by Step, Ferociously") maybe he's not rushing things.

Highs - and lows

  • 1994 Quits Wall Street job to start Amazon
  • 1999 Named Time's Person of the Year
  • 2000 Launches Blue Origin spaceflight firm
  • 2013 Buys the Washington Post
  • 2015 New York Times publishes report painting a critical picture of working conditions at Amazon, which Mr Bezos says he "doesn't recognise"
  • 2015 Amazon appears to have come full circle when it opens its first physical bookstore in Seattle
  • 2016 Drawn into a public spat with Trump over the Washington Post and taxes
  • 2017 Manchester By The Sea, a feature produced by Amazon Studios, wins two Oscars including best actor for Casey Affleck, while the studio also picks up the Best Foreign Language gong for The Salesman.


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The President, Dangote Group, Alhaji Aliko Dangote, saw his net worth increase by $162m to $16.2bn on Thursday, as the Founder of Amazon, Jeff Bezos, briefly overtook Microsoft’s Bill Gates to claim the title of the world’s richest person.

According to a real-time billionaires’ index compiled by Forbes, the net worth of the Chairman of Globacom, Dr. Mike Adenuga, rose by $7m to $6.2bn.

The net worth of the Founder and Executive Chairman, Famfa Oil Limited, Mrs. Folorunsho Alakija, was unchanged at $1.6bn.

Bezos leapfrogged Gates, who has been the richest man on the planet since 2013, after a rise in the share price of Amazon ahead of its latest results due later on Thursday.

According to the Forbes’ index, the rise pushed the value of Bezos’s fortune to $91bn, compared with Gates’ wealth of $90bn.

But as Amazon shares fell back, Gates regained the top spot.

Their riches are calculated on the share prices of their respective companies and at the current values, Bezos’s stake is twice as big as the carmaker Ford.

Amazon shares have soared this year, making the company worth more than $500bn and boosting Bezos’s wealth, as he owns 17 per cent of the company, according to The Guardian.

He also has a number of other investments, including in Google, Uber, Twitter and airbnb, worth more than $5bn.

At the start of 2017, Bezos was ranked the fourth richest in the world, behind Gates, the investor Warren Buffett and Amancio Ortega, who founded Inditex, the company behind retailer Zara.


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