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Tony Onyemaechi Elumelu (born 22 March, 1963) is a Nigerian economist, entrepreneur, and philanthropist. He is the Chairman of Heirs Holdings, the United Bank for Africa, Transcorp and founder of The Tony Elumelu Foundation.

Recently he took to his social media accounts to write an open letter to the next generation and here it is:

and then in the comments....

And lastly....

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Anthony Iannarino, founder of The Sales Blog and author of "The Only Sales Guide You'll Ever Need" and "The Lost Art of Closing," talked about coming across as tentative is the biggest mistake you can make in any high-stakes conversation. Here's what he said:

"You go to your boss, you have a really good idea, and you're not sold on it so you're nervous and tentative," he told Business Insider. "It's very hard for someone to say 'yes' to that." There's no room for doubt in a negotiation or a pitch.

And it's not enough to simply believe in what you're saying. You've got to look the part, too.


But for people who typically avoid conflict at all costs, that's easier said than done. In some cases, defensive and timid body language can sabotage even the most highly convincing speech.

"I think it's very difficult to coach conflict averse people because it's sort of their default setting," Iannarino said.

So how can someone who hates conflict retrain their brain?

Iannarino said to take a martial arts class.

"The physical conflict makes you less afraid of verbal conflict for sure," he said.


He said getting into a physical conflict — in a safe, controlled setting, like a martial arts class — helps put things in perspective. Rejection and verbal conflicts simply become less of a concern.

"Nothing bad is going to happen to you," he said. "You might get a 'no'. You're going to be fine getting a 'no'."


Iannarino's theory is basically if you have the confidence to step onto the mat to spar with an opponent, you can definitely approach your boss to ask for a raise or pitch a big project.

"You lose your fear," he said. "Listen, you're not going to be in a physical conflict when you go to ask somebody for something. The bar in your mind is that something bad can happen to me. Almost nothing bad can happen to you. You can get a no and then you go back to professionally persisting."



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He is one of the most famous voices in the south east air waves. Distinguishing him from the crowd is his distinctive deep baritone voice which has earned him the title ‘Radio’s Big Brother.’ Osarogie Ogbomnwan the current head of programs and News at Urban Radio 94.5Fm is the centre of attraction on our MAD list. (Making a Difference list) 

It would be classically unfair to accredit it all to his rich baritone voice. Radio’s big brother story is quite an interesting one. We hunted him down, held him prisoner and in the manner of a police sergeant questioning a suspect, we got him to spill all the juicy details of his life.

Tell us all we don’t know about you

Big brother: My name is Osarogie Ogbonmwan. I’m from Edo state and I grew up in Benin City. I attended primary and secondary school in Benin and three years of my university education was also in Benin. My department (medical laboratory science) had some issues with the National Universities Council (NUC). Some universities weren’t accredited, so they transferred everyone in those universities to about seven other schools with accreditation. I was sent to university of Nigeria Enugu campus (UNEC). I eventually completed my studies there.

Have you always wanted to be an OAP?

Big brother: To some extent yes. I loved it at a time in my life but I never thought about it as something that I would do on a long term. It all started when I visited Lagos in my junior year in secondary school I think in my js3. That was when Dan Foster of cool FM was really huge. He was at the peak of his career then.  I listened to him a lot. I think I loved radio because of him. I went back to Benin and tried to still listen to cool FM but the signal wasn’t so strong so after a while, I gave up. I was influenced by his work but then I was too young to think that ‘radio’ was the career I wanted to pursue.  Fast forward to university, towards my final year I was already thinking; ‘wearing a lab coat and sitting around in labs all day is not something I want to do with my life’. So when the opportunity of radio came up I decided to try.  Surprisingly it wasn’t hard for me to blend in. I never wanted to be an OAP but I’ve always loved listening to radio and with time I just thought well this might be it.

What has your journey been like; making it to head of Program and News at Urban Radio Enugu?

Big brother: Well it’s been impressive; from being a total rookie, not knowing much about the job to basically keeping myself afloat. I spent almost four (4) years at Solid 100.9 FM. There were a lot of times I could have left because I wasn’t exactly living the best life as a radio presenter, but then I was patient with my journey because I knew I didn’t want to make any mistakes. I moved from ‘rookie radio presenter’ who used to do the night show to one of the most popular voices on the morning shows in the south east and then moved from there to a new radio station entirely; Urban radio.  I didn’t start heading any department immediately. I had to earn my space and they had to consider me worthy enough to make me head of head of programs and news. So it’s been a pretty interesting journey. It’s come with its own challenges. It’s come with understanding people better, understanding me better and understanding life better. There are times when you feel you are doing well, there are times when you feel you need to do more, the times when you feel like you are not being appreciated, (there has to be more to life than just waking up every morning and going on radio). But all in all, I’m a very patient person with growth. I’m not rushing through anything so I think it’s been a great journey.

What is the most challenging thing about your work?

Big brother: I need to sleep. I just can’t get enough sleep.

You know, you think with time you’ll get used to waking up at 4am every morning. Well I’m used to it. But I still wake up some mornings and am like...arrgghh lol.  So yea that’s it ‘not enough sleep’. And... The second thing is that I barely get to take a break. I always find myself in a position where am very important everywhere that I’ve worked, so most times I can’t just decide to take a break or decide not to be at work for a few days so yea that too. But the most is waking up at 4am.

Which OAP in the south east influences you the most?

Big brother: None.

It’s not because there are people who are not doing well. I’m not trying to be proud but there are standards I’ve set for myself, places where I want to reach with my career that no one here is currently working on. It’s a personal target that I set for myself. There are people doing great stuff here, but am not trying to mentally compare myself with anybody or meet up with anybody or catch up with anybody. it’s ‘a do better than I did last week, a do better than I did last year, better than I did last month’ challenge for myself so I’m comparing myself with the person that I was six months ago, two months ago or last week. So ‘there is no one that I can pin point and say ‘I want to be like this person’.

In terms of personal branding, south east OAPs seem to be lacking behind in comparison to their peers in the west. What’s on your opinion on this?

Big brother: I think it’s because we mostly haven’t understood media like the west has. They basically control the media. There is something about branding that we are not getting right here, something about personal promotion that we are not getting right. There is just a lot we are not doing or let me put this way, there is a lot we are not doing right. Most of the verified celebrity radio personalities are all in Lagos. The ones in Abuja which is the nation’s capital are barely noticed, the one in Ibadan are almost irrelevant but Lagos has most of where the traffic is and most of the ‘celebrity status’ is in Lagos. If there is anything I think they are doing well, it’s mostly promoting and branding themselves really well. They make themselves an individual brand, outside their radio job. A lot of us just associate ourselves with a radio station and it ends there. We don’t make ourselves individual brands. We also don’t have the kind of promotion that they have.

Lest I forget; there isn’t a lot going on here in terms of entertainment so there is no need for OAPs to push themselves. If there were a lot of events happening here, we would have more reasons to be out there, more reasons to be seen. What can be done? We need to start having more activities in the south east; there will be more reasons why OAPs will be relevant. The money part of radio also is in Lagos. That’s where the media agencies are, so it’s easy for OAPs over there to get all the deals they get that makes them famous. We don’t have a lot of that here. What we do here mostly is try to push for much followership and much listenership based on what we do on radio but off the radio we don’t do much. I think it also has to do with the fact that there isn’t much happening here entertainment wise and also, we haven’t really understood the need to be creative for social media, I myself inclusive. I ask myself sometimes what can I possibly do asides radio, what else can I do on social media that will get everyone in a frenzy and I’ll have a thousand followers? I don’t know whether to leak my nudes, or get into a sex scandal or wear women’s cloths LOL basically just going the extra mile. Not a lot of us think outside the box. It’s actually a problem.

Do you see yourself as a personal brand?

Big brother: Outside radio? Yes. The ‘Big Brother’ brand.

 Am not sure what the big brother brand is actually but in the past long while I’ve been invited to speak at seminars and participate in trainings. I credit it all to the big brother brand.

Who is your favourite blogger in the south east?

Big brother: I don’t read south east blogs. And it’s not a south east thing; I just don’t read blogs at all.

If money was not an issue, what would you spend your life doing?

Big brother: Two things; Travel the world taking pictures and philanthropy.

Describe your ex with a football club

Big brother: Lol Ummm.. Abia warriors

If your life was a movie, would you let your parents watch it?

Big brother: LOL definitely not

What are the first five qualities you look for in a woman?

Big brother: Well she has to be smart,

·        Interesting

·        Hardworking

·        Have a good heart

·        And finally she has to be a good kisser

Who are your favourite female OAPs in Enugu?

Big brother: Ummm they are lot of amazing women on radio in Enugu, so I’m just gonna call from the top of my head. There’s Gloria Orji-Emodi of dream fm, Vanessa of dream Fm, Mary of Urban radio and Ijele of solid FM

Favourite male OAPs?

Big brother: There are seriously good radio guys in Enugu but I’ll go with Charles Pius of Urban radio, Jude Dawam of DreamFm, Marcswagz of DreamFm and Uc the Mc of SolidFm.

If there’s a young person reading this and aspiring to be an OAP what advice would you give?

Big brother: Be yaself.

Everyone sees ‘On Air Personalities’ as celebrities who are popping and living the life but the truth is you only get to see the outside glory. Most young people I’ve met claim to want to be OAPs but the truth is that they just want the glam name of answering ‘on air personality’. Most times when they get the job and they’re not ‘popping’ as they thought they would, the person just quits. If you have interest in becoming an ‘on air personality’ just know this; It’s a full time job, that requires patience, hard work and strong will.


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If you have been sending CVs for a long time now online and you haven't been getting feedbacks, it might be because you are doing it all wrong. These are ten tips to take into consideration when next you are applying for a job through an electronic mail. These ten tips may be the reason why you are not getting a response of acceptance or no vacancy. Here are the ten tips below:

  1. Don’t send an empty mail with your CV attachment. Anyone can engineer a CV with qualifications and to any level of education they want and most times, people pay to have their CV written for them and organizations know that. A message body directly describing yourself, how you heard about them and why you are interested in working with the organization would be perfect. Not only can they tell you can write complete sentences & spell but if it’s a Bot review system they are using, then you need to be on the safe side.
  2. Don’t send your CV through your phone. A lot of people who work in these organizations you apply to, pay attention to some details you might not see as necessary. Most people can use a phone, but only few can use a computer. We are in the digital age and they want to know you are a computer literate without having to ponder too much about it. Using your phone would come off as you are not that serious in working for them.
  3. Don’t sound too official or too amateur. It’s a job application, not a press release or a journal article. Find a mark between coming off official & active, and stick to that. They want to know the business and personal side of you, not a tailored profile of you.
  4. Be mindful of Cc & Bcc. These are usually found on top of a mail, when creating one. Cc means Carbon Copy and Bcc means Blind Carbon Copy. You can use any of them however you choose to, but it would be great to note that using Bcc when sending a mail to a group of people would prevent those people from seeing who & who you sent that particular mail to but Cc doesn’t do that.
  5. Have a Cover Letter to go with your CV. Your cover letter is basically the lettered format of your CV, without the titles and qualifications. It’s more of who you are, how competent you are and why you chose to apply to that particular company.
  6. Have a proper subject title for the mail. It should be the title of the job you are applying for. Keep it short & simple as possible and straight to the point.
  7. Make proper research about the company, what it does, the CEO and the role you are applying for. The visual popular representation of this can be seen in beauty pageantry. Most of the times, you hear questions directed to some models on stage about the organization hosting the beauty contest or the name of the MD or CEO of the foundation sponsoring the pageantry they are currently contesting for and 6 out of 10 people would fail that particular test. This is a huge turn-off for the organizers. Your mail should have that knowledge with it and so do you, in case they invite you for an interview.
  8. Your CV and Cover letter should be in a PDF format. Thousands of CV gets submitted for every vacancy. You know how bored you get writing and submitting CV upon CV? Well, HR Personnels get bored reading all of that. Anything written and saved in PDF format, remains the same way you wrote and arranged it when opened in most medium and in the case where it’s a Bot that has programmed to read CVs for the company, it would be great to remember the first thing science said about computer – it is an idiotic machine. It can only execute as programmed.
  9. Attach your picture to the mail if it’s not already included in your CV. This can sometimes be overlooked but a picture still bears a thousand words. It won’t be used to judge you or anything, but it feels great to be able to put a face to the name on the CV & achievements.
  10. Use a proper mail address. A mail address can still say a thing or two about you. You can’t be applying for a job with “ or We know you are all of that and no one can take it away from you but for the sake of getting that job you’ve always wanted, you might consider a mail that bears your real names.


Good Luck!!!!

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It's a new week and it is looking quite promising. Well, we hope it goes all the way through. Here are the 5 things to do every Monday morning:

Make Targets:

Write a to-do list; lists of all you hope and need to achieve by the end of the week. Make them realistic and at the same time, make it vast so that if by the end of the week, you don’t get all of them executed – it would be like aiming for the moon, and following among the stars. It would still be a great week at the end.

Reply Your Inbox:

Arrange your message box; your emails, facebook, whatsapp, DMs, LinkedIn and the rest of them. Reply all the messages send to you over the weekend. So you don’t miss out on any important message.

Schedule Your Week Activities:

Plan how your week should look like. You don’t want to be caught in a cycle of 8am to 5pm that would have you doing nothing and at the same time, feeling like you are doing everything. Get all those jumbled up works into specific time frames, so you do enough and still have a ‘you” time to recharge.