Apple Music is coming to Amazon’s Alexa-powered speakers, in a rare move by the iPhone maker to broaden its service offerings to users of rival devices. Apple users are quite happy that this development came early before the holiday.
Amazon confirmed on Friday that Apple Music would be made available from the 17th of December on Echo speakers. This has been noted to be the latest sign of a truce between the two technology behemoths.
There are plenty of wireless speakers out there, but if you want to use a voice command to play Apple Music, there’s just one option open to you at present: HomePod. That’s about to change, with the ability to play Apple Music on Echo speakers … How cool is that!
Amazon has shared the news on its blog.
Music has always been one of Alexa’s most popular features and today we’re excited to announce that Apple Music will be available on Echo devices beginning the week of December 17.
Customers will be able to ask Alexa to play their favorite songs, artists, and albums—or any of the playlists made by Apple Music’s editors from around the world, covering many activities and moods. Customers will also be able to ask Alexa to stream expert-made radio stations centered on popular genres like Hip-Hop, decades like the 80s, and even music from around the world, like K-Pop. Just ask Alexa to play Beats 1 to hear Apple Music’s global live-stream including in-depth artist interviews— all completely ad-free.
The move will help Apple, which has some 50 million paying music subscribers, ramp up its competition against market leader Spotify.
Importantly, it will bring a key Apple service to consumers who do not have an iPhone or other Apple device, helping the California giant’s efforts to diversify its revenue base and reduce dependence on smartphone sales.
Apple currently allows consumers to listen to its music service, which carries a $10 monthly fee, on its smartphones and tablets as well as its HomePod which has only a small segment of the market for connected speakers led by Amazon and Google.