Only a few of Genevieve's colleagues and fans have a clear understanding of what the move means for her career.
It's no longer news that Genevieve Nnaji has signed a representation deal with United Talent Agency, UTA, the same agency used by Angelina Jolie and Johnny Depp.
However, only a few of Genevieve's colleagues and fans have a clear understanding of what the move means for her.
This is actually a big deal. And it's a step in a right direction for the actress, who recently dubbed the garb of a filmmaker in the movie, 'Lion Heart.'
An international agency is important to break into global market
Inking a deal with an international agency has become necessary for Genevieve Nnaji, who is focused in taking Nollywood to the world.
Every established global artist or actor has a representative, which most times, is an established agency.
Genevieve's first feature film as a producer, Road To Yesterday, helped her test the possibilities of breaking into the global market.
With the movie, she learnt quite a handful of experience in the business of filmmaking and this she exhibited with her second feature film, where she acted the lead role, directed and co-produced the movie.
One of the lessons was appealing to the international audience with a local product that posses a global appeal.
True to that, her new feature film, 'Lion heart' has been acquired by Netflix.
Why United Talent Agency, UTA
Fans and colleagues will wonder why United Talent Agency when Genevieve could easily have chosen a regular agency just to represent her.
The deal with UTA is basically for representation in film, TV, and production.
Aside the fact that UTA is home to celebrated Hollywood stars like Gwyneth Paltrow, Channing Tatum, Nicholas Hoult, Ewan McGregor and Kim Soo Hyun, the agency is one of the top 10 agencies in the world.
UTA is one of the biggest talent agencies in the world that represents many of the world’s most acclaimed figures in every current and emerging area of entertainment and media, including motion pictures, television, music, digital, broadcast news, books, theatre, video games, fine art and live entertainment.
The agency is also globally recognized in the areas of film finance, film packaging, branding, licensing, endorsements and representation of production talent.