Africa has been portrayed as a continent of woes. Thirty years ago that would have been unarguably so but in the years that have followed, as businesses thrive and investment opportunities abound, Africa has greatly improved from what it used to be.
So, how do you change the perception of Africa in the international media? The Founder/Chairman of Zenith Bank, Jim Olivia is taking it one chapter at a time with his new book, Africa Rise and Shine. In a recent live interview on BBC’s The Inside Track, he spoke on the objective “to change the narrative of Africa.”