American rapper, singer, songwriter, and record producer Nayvadius DeMun Wilburn better known as Future has been featured on highsnobiety magazine. He sheds light on his son signing with Adidas, his image on social media, relationship with Reebok and more.
Read excerpts from the interview;
What inspired your nonprofit, Free Wishes?
My nonprofit was inspired by the kids. I have a fan base that looks up to me. Being able to go back and see them and take pictures with them and listen to some of their jokes and stories, it’s just nice. I grew up sometimes not having things and wanting to be in a position to be able to give. I’m always happy to see a smile on someone’s face. I love seeing other people happy; it makes me happy to bring joy to someone else’s family.
You know, maybe someone wasn’t able to get a pair of shoes or wasn’t able to afford a jacket when it was cold outside. Having the chance to get them a jacket to wear to school is a great thing. It’s also a way for me to give back to my neighborhood. I always go home during Christmas but normally I’m on the road. Free Wishes gives me a chance to see everyone, and get my family and friends together to give back.
Is dedication and sheer force of will how you maintain your prolific pace?
I’m always making music. I feel like that’s the key. Music will change in just three months, so if I go to Europe for a whole three months and come back, the music scene will be completely different. I just try to stay in tune with what’s going on: I keep my eyes open for the new artists, listen to new melodies on the radio; pay attention to the tempos playing in the clubs. There can be a song that’s a hit for me and then another hit end[s] up coming out two months later that changes the whole sound. There might just be a different tempo and it’s a smash. At the end of the day, you just have to find the tempo. Find something good about it, but still stay true to yourself.
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